AIDAS | AIDAS Marketing

Everybody is familiar with the term marketing. Especially the individuals that are trying to make, or are already earning a substantial income in the internet, use it almost every few hours, let alone on a daily basis.

I’ll try to keep it short this time, so I’ll get right to the point. If asked, what marketing stands for, everyone has an idea and everyone expresses and defines it with their own words. Majority will give pretty much the same answer, in its core, only with different packaging.

The goal and sole purpose of marketing is to sell. Not necessarily only consumer products, like food or beverages, but also ideas, your attention and knowledge (e.g. your working time), your voice etc. The goal is to get the information accross, to get known, to be seen...

I think you get the point.

In order to achieve that, there are like a zillion of different marketing strategies, activities, tools, tips & trick. Why would someone buy anything from you and not from your competitor (especially if you both sell food and beverages) is something you have to work on if you want to have any kind of success. You have to define that “thing”, what it is and what it does or brings FOR the customer, not for you. That “thing” has a term of its own and is called a Unique Selling Preposition, or short USP. That is what differentiates you and your offer from your competitor.

What every customer or client undergoes in the process of buying, is very good explained with the AIDA or AIDAS marketing model. This model, although over 110 years old, still gives pretty good and accurate picture of steps that a customer or client undertakes in his mind prior to making a buying decision.

These steps are:

A

Awareness or Attraction -> to get or attract the person’s attention

I

Interest -> goal is to arouse or awake person’s interest not by communicating features but by communicating and demonstrating the (dis)advantages

D

Desire -> argue in order to convince that you or whatever it is that you offer, will satisfy the unsatisfied needs and will fill out the gaps. Remember: Problem < --- > Solution

A

Action -> make them make their move and get or buy the thing you’re offering, now! It’s best done by making pressure, e.g. time pressure, limited one time offer only etc

This model is a subject of many critics, but it still enjoys and gets a lot of attention.

With the time, consumer habits have evolved and changed. That also applies to the whole Supply and Demand Sector. Everything changed and as a result in today’s modern times some argue that the model described above is incomplete and thus have added and extra S at the end.

S

Satisfaction - > What was that song from Rolling Stones? Ah, yeah…I can’t get no...satisfaction…In order to get a returning customer and make him give your business a good word of mouth, you have to satisfy him.

After this, our term looks like or goes like this: AIDAS

As a newbie, in order to know and understand how people as customer or as buyers tick, you’ll need to learn, understand and apply this basic AIDA(S) model. This is a valuable data that will help you to better adapt your offerings and marketing activities to your target market.

If you are running a business, or want to take place in marketing business, then you just have to know and be familiar with this terminology and its meaning. It’ll enable you to max your advertising effect and advertising impact.